07 Apr 2023 Lingerie trends
As we enter into 2023, the lingerie and nightwear industry continues to evolve, with new trends emerging every year. In this article, we’ll take a closer look at the key trends that are expected to dominate the industry in 2023.
- Sustainability
Sustainability has been a growing trend in the fashion industry for a few years now, and lingerie and nightwear are no exception. In 2023, we can expect to see an even greater focus on sustainability, with more brands adopting eco-friendly materials and manufacturing processes.
From using organic cotton and bamboo to recycled fabrics, there are a variety of sustainable materials that lingerie and nightwear brands can choose from. Additionally, many brands are looking to reduce their carbon footprint by implementing sustainable packaging and shipping methods.
- Inclusivity
Another way that brands are catering to a more diverse audience is by offering made-to-measure lingerie. This trend has been gaining momentum in recent years and is expected to become even more popular in 2023.
Made-to-measure lingerie involves creating a customized piece of lingerie that is tailored to the individual’s specific measurements and body type. This ensures a perfect fit and allows individuals of all shapes and sizes to feel comfortable and confident in their lingerie.
By offering made-to-measure options, brands can cater to customers who may struggle to find lingerie that fits properly in standard sizes. This trend promotes inclusivity and diversity by acknowledging that everyone’s body is unique and deserves to be celebrated.
In conclusion, made-to-measure lingerie is another example of how the lingerie and nightwear industry is embracing inclusivity and diversity in 2023. By offering a greater variety of sizes, styles, and colors, as well as customized options, brands are working to create an inclusive and welcoming environment for all individuals to feel confident and beautiful in their lingerie.
- Comfort
Comfort has always been a key consideration when it comes to lingerie and nightwear, but in 2023, it will be more important than ever. As people continue to spend more time at home, there will be a greater demand for comfortable, cozy loungewear and sleepwear.
We can expect to see more brands focusing on soft, breathable fabrics that feel good against the skin. Additionally, brands are also exploring new technologies and materials that can offer additional comfort features such as moisture-wicking and temperature-regulating properties. Non-wired bras and stretch lace lingerie will also be popular in 2023, as they offer both comfort and style. These types of lingerie allow for more movement and flexibility, while still providing the necessary support.
- Technology
Technology is another trend that is starting to make its way into the lingerie and nightwear industry. From smart fabrics that monitor body temperature and heart rate to 3D printing techniques, there are a variety of ways that technology can be used to improve the design and functionality of lingerie and nightwear.
In 2023, we can expect to see more brands experimenting with technology to create innovative new products that offer additional benefits to the wearer.
- Versatility
Finally, versatility is another trend that we can expect to see more of in 2023. With many people looking to simplify their wardrobes and make more sustainable choices, there will be a greater demand for multi-functional lingerie and nightwear that can be worn in different ways.
For example, a bralette that can be worn as a crop top or a nightgown that can be worn as a dress. Brands that offer versatile pieces that can be worn in different ways will appeal to consumers who value both style and practicality.
In conclusion, the lingerie and nightwear industry is set to experience some exciting new trends in 2023. From sustainability and inclusivity to comfort and technology, there will be a greater focus on creating products that are not only stylish but also practical and sustainable. Whether you’re looking for loungewear or lingerie, you’re sure to find something that fits your needs and values in the coming year.